ANOMA HoldCo · Casablanca

Building tomorrow’s industrial leaders.

A Moroccan group that creates, grows and invests in leading companies — from the factory to the end customer, in Morocco and across Africa.

Per aspera, ad astra.

9 yearsOf building the group

450Employees at Innoflex Group

40+Moul Pounj stores

MAD 200MRaised by Innoflex in 2026 with CDG Invest Growth

Our companies

One group, four divisions.

Each company is an independent growth engine. All share the same standard: building lasting, leading businesses rooted in Morocco.

The group’s industrial engine. Innoflex Group manufactures polyurethane foam and mattresses and ranks among Morocco’s top three producers.

Distribution networks close to customers: Moul Pounj stores, the online mattress brand Enia and premium bedding with BED.

An industrial land reserve being built up to support the group’s upcoming projects.

The group’s investment arm and venture studio: minority stakes in promising entrepreneurs and new startups.

Manufacturing, distribution, retail: the group controls its entire value chain.

Featured

April 2026 · Anoma Industry

A minority fundraising to build a new automated plant, strengthen the group’s governance and accelerate in automotive and premium hospitality.

The founder

Founder and CEO. He founded ANOMA HoldCo at 25, with MAD 100,000 of capital and one conviction: a major industrial group can be built from Morocco.

From the Innoflex plant to the Moul Pounj network, he has built an integrated group spanning production to the end customer.

To build, acquire and grow leading companies in important, structuring sectors — ad æternam.

The ambition of ANOMA HoldCo

Contact

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