The group
Create, build, endure.
ANOMA HoldCo brings together its founder’s industrial, retail, real estate and investment activities, with one ambition: to rank among the leading industrial groups on the African continent.
Our vision
Great companies are built over time.
Vertical integration, long-term vision and operational excellence: this is how the group builds its companies.
We invest in high-growth sectors and give each company the strategic, financial and managerial resources it needs to scale up.
Our model
From the factory to the end customer.
The group controls every link: it manufactures, distributes and sells. Being close to customers drives product innovation and secures growth.
Polyurethane foam, mattresses and bedding made in Morocco by Innoflex Group.
To professionals: upholsterers, hotels, distributors and manufacturers, in Morocco and for export.
To consumers, in stores with Moul Pounj and BED, and online with Enia.
In industrial real estate and in tomorrow’s entrepreneurs.
Our principles
What guides our decisions.
A presence across complementary sectors, for structural resilience.
Control of the value chain, from production to the customer.
A clear vision, fast execution and continuous investment in plants and people.
Jobs, local production that replaces imports, a stronger national industry.
Our commitment
Investing in Morocco.
At the crossroads of Europe and Africa, Morocco offers exceptional growth potential. Since its creation, the group has contributed to the Kingdom’s industrial development.
- National industryManufacturing high value-added products locally and replacing imports.
- Jobs450 employees at Innoflex Group, with the ambition to create many more.
- AfricaMaking Morocco the base for a commercial and industrial presence across the continent.
Our journey
Key milestones.
From a 400 m² workshop in Casablanca to an integrated industrial group.
Innoflex is founded. First polyurethane foam production in a 400 m² workshop in Casablanca.
First industrial unit of 2,500 m², a MAD 10 million investment.
Continuous production line: MAD 20 million invested, capacity multiplied by ten.
ISO 9001 certification and launch of a foam recycling unit.
Launch of Moul Pounj, the group’s store network: more than 20 stores opened in one year.
Launch of Enia, the online mattress brand, and a new investment plan under Morocco’s Investment Charter.
New 10,000 m² industrial site dedicated to mattress manufacturing.
MAD 200 million raised by Innoflex with CDG Invest Growth, and construction starts on a 25,000 m² industrial site.
Join the ANOMA journey.
Investors, strategic partners, entrepreneurs: let’s talk about your project.
Contact us